When it comes to your morning coffee, remember that every cup counts. Buying Fair Trade beans means that you are directly supporting Third World growers who receive a living wage for their work. The Abayudaya Jews of Uganda have recently teamed up with their Muslim and Christian neighbors to produce organic, kosher coffee that will help build schools, maintain clean water supplies and create a sustainable economy.
NoCal’s Paul Katzeff, head of Thanksgiving Coffee (one of the first American companies to make Fair Trade beans available to the American public) and MOT is heading up the venture, calling it “the most important project Ive ever done. Everything Ive done up to this point was leading to it.
Wonderful. And to do your share of giving power to the peaceful, all you gotta do is drink up.
Fair trade is a wonderful thing. A fair trade shop is near me and I do some volunteer work there when time is available to spare. If this fair trade initiative is going to be its most profitable then it needs to be publicized. Ade in Jewish newspapers, displays in fair trade shops [such as Ten Thousand Villages] does a lot to support the cause. For fair trade to be fairly successful at raising money for itself then it needs a fair amopunt of publicity. The ideas above are two of the best for marketing the coffees. If you don’t like either of these ideas then think of another publicity method. Whatever it maght be just do it!