This New York Times article (republished at HoustonChronicle.com so you don’t have to subscribe) informs us that fashion designers are just picking up the trend of wearing one’s spiritual beliefs on the outside and. Let God’s marketing campaign begin!
“There is no question, religion is becoming the new brand,” said Jane Buckingham, the president of Youth Intelligence, a trend-forecasting company. “To a generation of young people eager to have something to belong to…wearing a ‘Jesus Saves’ T-shirt, a skullcap or a kabbalah bracelet is a way of feeling both unique, a member of a specific culture or clan, and at the same time part of something much bigger.”
Or, you could actually go to synagogue or church and participate in religious life. But why, when you can go out and buy a nifty trucker hat?