Smith filed a countersuit citing a free speech defense, though he acknowledges that the spoof logo is utterly tasteless.
I worry that by even implying that anything could compare to the horror of the Holocaust, the worst tragedy in history, I cheapen the term. But when I came up with the word “Walocaust,” I had been reading articles about how the Holocaust was the mass destruction of human beings by other human beings. While I read that, a story came on the TV about how many goods Wal-Mart was importing from China and how many jobs this cost America. I was thinking what would be a word to use to express the destruction of human beings by corporations.
BTW, Smith has made a total of $5.10 with gross sales of … one.